Victor Ortega BROWNSVILLE – Bookstores are a rare sight in Brownsville and with Barnes and Noble coming to the city, how will its inclusion impact the economy?
Buho, an independently owned bookstore, and the only one in Brownsville, fills out a niche that has been missing in the city for years.
Department of Economics Chair Gautam Hazarika explained how corporate chains can bring changes to the region.
“Now, certainly the independent bookstores might face stiffer competition,” Hazarika said. “But on the other hand, franchises can also create jobs in the area.”
Hazarika said if jobs increase in the area, it can lead to more income for the region, which could then flow back into the local economy.
He also added that local bookstores will need to stand out in the market with Barnes and Noble to maintain business.
Buho owner Gilbert Hernandez said his inventory is already different from what Barnes and Noble offers.
“We have not only the newest releases, but you also have secondhand books. We have antique books. I sold a book today from the 1930s, for instance,” Hernandez said.
Although both stores feature new books and author events, Buho offers literature and works about the RGV, while also hosting community events featuring local poetry, art and music.
Hazarika said he thinks that any new business coming to the area is a good thing and added that increased foot traffic can help nearby businesses.
Hernandez shared the same sentiment and said he feels the opening of Barnes and Noble will do the city good.
“I do see their arrival as a net positive for the city, and I do think that people that will start their reading journey over there will eventually come over here,” Hernandez said.
According to its official website, Barnes and Noble is set to open Nov. 19 at the Sunrise Mall.
